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15.01.2013 "Tchibo GmbH" appoints "Avendi" Ltd. as a partner and distributor of all its brands in Bulgaria

 New Partnership and distribution agreement entrusts the brands Tchibo, Davidoff coffee and Edusho to the leading Bulgarian distributor

"Tchibo GmbH" announced a change in its distribution and partnership agreements in Bulgaria.
From 1 January 2013,  the brands Edusho and Tchibo, owned by one of the largest producers of coffee in the world "Tchibo GmbH", and  the brand Davidoff coffee, produced by it, moved from  "Fortune Com" Ltd to "Avendi" Ltd. - company leader in the marketing and distribution of consumer goods. The agreement is valid for off-trade channel, since last year Avendi started distributing the brands in on-trade outlets in the country.
Wolfgang Gyut - Director Export "Tchibo GmbH" commented: "We thank Fortuna Com Ltd. for their dedication and professionalism in in helping us build Tchibo as a leading coffee brand in Bulgaria. As we consolidate our portfolio, we feel that "Avendi" Ltd. has the capacity to strengthen our fantastic brands on the market. "
Ivo Petrov – General manager of "Avendi" Ltd. said: "It is an honor and also a challenge to continue the successful development of Tchibo in Bulgaria. Synergy of Tchibo and other brands that we distribute will give us additional power for further growth of its high-quality products on our market.