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30.07.2013 Juliana Hartarska is the new Managing Director of Avendi Ltd.

One of the leaders in marketing and distribution of fast moving consumer goods in Bulgaria, Avendi, has a new Managing director - Ms Juliana Hartarska, former Director Wine&Spirits division in the company.

Juliana began her career at Agrima AD – the representative office of PepsiCo for Bulgaria, followed by a position at the representative office of Reckitt Benckiser. In 2001 Juliana joined VM Finance Group as Trade Marketing Manager for Beck's.

Soon thereafter she took the responsibility for the portfolio of Diageo - the largest producer of spirits in the world, owner of the brands Johnnie Walker, J & B, Bushmills, Smirnoff, Baileys and others. A year later she was promoted to Director Wine&Spirits division. Under her supervision Bulgaria reached the status of the third-largest market of Diageo in Central and Eastern Europe and Avendi is awarded twice "Partner of the Year" of the spirits giant for CEE.

Juliana holds a Master's degree in Marketing and Management from the University for National and World Economy in Sofia. She has 11 years management experience and 14 years of experience in marketing and sales.